Sketch, whose real name is Elijah Peter Best, has emerged as a powerhouse in the world of YouTube gaming, particularly for his family-friendly Roblox content. With millions of subscribers and billions of views, he has become one of the most recognizable faces in the digital entertainment space. As of 2025, Sketch is 26 years old and continues to thrive financially and creatively. This article explores his journey, revenue sources, and the estimated net worth that has made him one of the top earners in Roblox-based content creation.
Early Life and Rise to Stardom
Born on April 29, 1998, in Rochester, Massachusetts, Elijah Best developed an early passion for gaming. He launched his YouTube channel “Sketch” on September 4, 2016. His energetic personality, creative gameplay narratives, and humorous commentary quickly caught on with a younger audience, particularly fans of Roblox. Known for his fast-paced editing and vivid animations, he cultivated a loyal fanbase seeking clean, entertaining gaming content.
Sketch is not only known for his individual work but also for being part of the collaborative YouTube group The Pals, which significantly boosted his early visibility. Although The Pals eventually disbanded, the momentum helped cement Sketch’s solo brand.
Net Worth in 2025: How Much is Sketch Worth?
As of early 2025, Sketch’s net worth is estimated to be approximately $3.02 million, according to data compiled by platforms like Sportskeeda. Other sources suggest his total wealth may range between $1 million and $5 million, reflecting variations in ad revenue, merchandise sales, and other monetization streams.
The estimate considers both stable earnings from YouTube and fluctuating income from additional ventures such as merchandise and game development. While exact figures are difficult to confirm, his financial success remains consistent with other top-tier content creators in his genre.
Main Income Sources
Sketch earns from multiple streams, ensuring financial stability beyond YouTube views alone:
- YouTube Ad Revenue: With 5.26 million subscribers and over 2.3 billion total video views, YouTube ads form the backbone of his income. Monthly earnings range from $2,100 to $34,000, translating into yearly revenues between $25,200 and $408,000 depending on CPM rates and seasonal ad spend.
- Fan Funding: Loyal fans contribute through YouTube’s Super Chat and other donation platforms, adding a layer of direct support.
- Merchandise Sales: Sketch-branded products, including apparel and accessories, further enhance his income and fan engagement.
- Sponsorships and Collaborations: Paid brand deals and promotional content often add lucrative payouts from gaming companies and app developers.
Dominating the Roblox Niche
Sketch is widely known for Roblox gameplay videos, a genre that consistently performs well with younger audiences. His content includes adventure modes, obbies, challenges, and role-play sessions, all tailored to be lighthearted and suitable for children.
His commitment to family-friendly entertainment sets him apart in a crowded creator space, and his editing style—quick cuts, humorous voice-overs, and cartoonish flair—keeps viewers engaged. Sketch has released more than 2,079 videos, demonstrating impressive work ethic and consistency.
Expansion into Game Development
In 2021, Sketch diversified his creative output by entering the game development scene. Along with his twin brother, Ethan Best, and a group of collaborators, he helped launch Fish Game, inspired by the Netflix sensation Squid Game. The game quickly attracted Roblox users and showcased Sketch’s capacity to create beyond content consumption—moving into the realm of content creation within the gaming platform itself.
This venture into Roblox development not only added to his creative portfolio but also opened up an additional revenue stream. Monetizing through in-game purchases and UGC (user-generated content) items, Sketch further increased his earnings.
One notable item is “SKEK,” a UGC accessory sold within Roblox for 70 Robux. By September 2020, it had already amassed over 12,000 sales, further proving his market appeal among Roblox enthusiasts.
Personal Life and Family
Sketch remains relatively private about his personal life. However, it’s known that he shares a close bond with his twin brother Ethan, who has also dabbled in content creation. The brothers often collaborate on projects, whether in gaming or development. Elijah continues to reside in Massachusetts and maintains an active presence online, though he avoids oversharing, preferring to let his content speak for itself.
Online Presence and Influence
Sketch’s social influence extends beyond YouTube. He remains active on Twitter and Instagram, where he updates fans about uploads, gaming news, and behind-the-scenes content. His ability to adapt trends into entertaining content helps him stay relevant in an ever-evolving digital landscape.
He has also become a role model for aspiring content creators, especially those interested in building family-friendly channels. By focusing on safe, humorous, and visually engaging videos, Sketch shows that success on YouTube doesn’t require shock value or controversy.
Final Thoughts
Elijah Peter Best, known globally as Sketch, represents the modern digital creator who understands both his audience and the platforms he thrives on. With a net worth hovering around $3.02 million, he has built a robust brand through creativity, consistency, and adaptability.
From engaging Roblox videos to launching his own games and merchandise, Sketch has turned a passion into a prosperous career. At just 26 years old, his future in the digital entertainment space looks exceptionally bright. As long as he continues delivering the high-energy content fans love, his influence and financial success will only continue to grow.