Novak Djokovic is one of the most dominant figures in tennis history, celebrated not only for his remarkable consistency but also for his longevity at the very top of the sport. With a career that spans over two decades, Djokovic has broken nearly every record in men’s tennis. As of 2025, his net worth is estimated at $240 million, built through prize money, endorsements, and investments. He continues to be a force on the court while shaping his legacy off it through philanthropy and global influence.
Early Life and Family Background
Novak Djokovic was born on May 22, 1987, in Belgrade, Serbia, and is now 37 years old. Raised alongside two younger brothers, Djokovic grew up in a sports-loving household. His father, Srdjan, was a former professional skier and businessman, while his mother, Dijana, helped manage the family’s ventures. Novak’s journey into tennis began at age four, when coach Jelena Genčić noticed his natural talent. She famously described him as the best talent she had seen since Monica Seles.
Genčić trained him for six years before arranging his move to Nikola Pilić’s tennis academy in Germany, where Djokovic honed his craft between the ages of 12 and 16. This combination of natural talent, discipline, and world-class coaching laid the foundation for his rise to the top.
Djokovic married his high school sweetheart Jelena Ristić in 2014, and the couple has two children, born in 2014 and 2017. Despite the pressures of an elite career, he often credits his family for keeping him balanced and grounded.
Career Highlights and Records
Djokovic turned professional in 2003 and quickly made a name for himself with his relentless work ethic. By 2007, he had broken into the world’s top 10, defeating Federer, Nadal, and Roddick at the Rogers Cup that year. His first major victory came at the 2008 Australian Open, where he defeated Jo-Wilfried Tsonga to become the first Serbian man to win a Grand Slam title.
From that moment, Djokovic’s career trajectory soared. He has since won a record 24 Grand Slam singles titles, surpassing both Roger Federer and Rafael Nadal. His haul includes:
- 10 Australian Open titles
- 7 Wimbledon titles
- 3 US Open titles
- 4 French Open titles
These achievements make Djokovic the only man to win each of the four majors at least three times. His dominance has extended far beyond the Grand Slams. In 2025, he secured his 100th ATP singles title by winning the Geneva Open, a milestone reached by only two other players in history.
Perhaps his crowning achievement came at the 2024 Paris Olympics, where he captured his first Olympic gold medal. The victory completed his Career Golden Slam—all four majors plus Olympic gold—something very few players have ever accomplished.
Playing Style and Strengths
Djokovic is often called the most “complete” tennis player in history. His return of serve is unmatched, his movement on the court is extraordinary, and his ability to transition from defense to offense is considered one of the best the sport has ever seen. Rarely aced and nearly impossible to break mentally, Djokovic has built a reputation as one of the toughest competitors in any sport.
Career Earnings and Net Worth
Djokovic has revolutionized the financial side of tennis. In 2011, he became the first player to earn more than $12 million in a single season in prize money. His career earnings have consistently set new records:
- 2019 Wimbledon win pushed his career prize money to $133 million, surpassing Federer’s record.
- 2021 Wimbledon victory pushed him past $150 million.
- By 2023 French Open, his earnings topped $170 million.
- By 2024 Wimbledon, he crossed $184 million in prize money.
With strong performances in 2025, Djokovic is expected to become the first tennis player ever to surpass $200 million in career prize money, a record unlikely to be matched anytime soon. Combined with endorsements and investments, his current net worth is $240 million.
Endorsements and Business Ventures
Djokovic’s marketability has been central to his wealth. Although Adidas dropped him in 2009, he signed a lucrative Uniqlo deal in 2012, reportedly worth €8 million per year. In 2017, he transitioned to Lacoste, where he remains the global face of the brand.
Over the years, Djokovic has also represented Head (racquets), Seiko, Mercedes-Benz, and Asics, among others. Between 2018 and 2019, he earned about $50 million in salary and endorsements. Even during seasons interrupted by injuries or controversies, he has remained among the world’s highest-paid athletes.
Philanthropy and Foundation Work
Beyond his career earnings, Djokovic is deeply involved in philanthropy. The Novak Djokovic Foundation, founded in 2007, focuses on improving early childhood education, particularly in underprivileged areas of Serbia. The foundation has supported hundreds of schools and educational programs, impacting thousands of children.
His charitable efforts have earned him recognition globally, proving that his legacy extends well beyond tennis.
Challenges and Controversies
Djokovic’s career has not been without setbacks. His stance on COVID-19 vaccination led to his deportation from Australia in 2022, barring him from competing at the Australian Open. Despite the controversy, he returned stronger, adding more Grand Slam titles and eventually Olympic gold to his resume.
Personal Life and Interests
Off the court, Djokovic is known for his disciplined lifestyle. He practices daily meditation, follows a strict diet, and often speaks about mental wellness. A devout member of the Serbian Orthodox Church, he incorporates his faith into his personal philosophy. He is also a soccer enthusiast, frequently supporting Serbian clubs and European giants.