Ian Roussel has built more than just cars—he has built a reputation as one of the most creative and respected custom car builders in the United States. Best known for his MAVTV series Full Custom Garage, Roussel has turned his passion for automotive design into a thriving business and a source of international recognition. His journey is a mix of creativity, persistence, and smart business choices, all of which have helped him achieve significant financial success.
Early Life and Passion for Cars
Born on June 28, 1974, in Los Angeles, California, Ian Roussel grew up surrounded by the car culture that defines much of Southern California. Now 51 years old in 2025, he recalls developing a love for vehicles from an early age. Instead of pursuing traditional career routes, Ian chose to follow his passion. After finishing high school, he began working on car modifications, teaching himself skills that would later make him a standout in the industry.
His early work quickly gained attention among local enthusiasts. What separated him from others was not just technical skill, but the ability to reimagine vehicles and bring unique visions to life. This creativity became his trademark.
Rise to Fame with Full Custom Garage
Ian’s career reached national audiences when he became the star of Full Custom Garage, a show that highlights his ability to turn ordinary vehicles into extraordinary custom designs. Airing on MAVTV, the series has built a loyal fan base because it focuses on Ian’s problem-solving process and the artistic side of car building.
The show gave Ian not only a platform to showcase his talent but also the opportunity to reach fans worldwide. His straightforward, no-nonsense approach resonated with viewers who admired his dedication to craftsmanship. Over the years, the series has become central to his success, elevating his profile in the automotive world and helping him establish a recognizable brand.
Ian Roussel’s Net Worth in 2025
Thanks to his custom car business, television appearances, and multiple side ventures, Ian Roussel’s net worth has grown consistently. As of 2025, his net worth is estimated at around $5 million.
Here’s a look at his net worth growth in recent years:
- 2019: $3 million
- 2020: $3.5 million
- 2021: $4 million
- 2022: $4.5 million
- 2023: $5 million
- 2024: $5 million
This steady rise highlights how his combination of hands-on car projects, television income, and brand collaborations has given him financial stability and long-term success.
Main Sources of Income
Custom Car Business
At the heart of Ian Roussel’s career is his work as a car builder. His unique ability to create one-of-a-kind designs for private clients has made him highly sought after in the industry. Many of his projects come with high price tags, reflecting not only the quality of his work but also the rarity of his custom designs.
Full Custom Garage
His role on Full Custom Garage is another major contributor to his income. The program has been a key driver in boosting his net worth, thanks to network contracts, sponsorships, and increased visibility that has led to new business opportunities.
Brand Collaborations
Ian has worked with automotive product companies, promoting tools, accessories, and parts. These collaborations allow him to leverage his reputation and reach within the car community, adding another revenue stream.
Merchandise and Public Appearances
His personal brand also includes merchandise, ranging from sportswear to automotive-themed products. These items have proven popular among fans who want to connect with his work. Additionally, his regular appearances at car shows and automotive events contribute both financially and to his personal brand growth.
Digital Platforms
In the digital age, Ian has expanded his presence through YouTube and other platforms, where he shares car-building projects and behind-the-scenes content. These channels not only give him extra income through monetization but also allow him to engage with a global fan base.
Family Life and Support System
Behind Ian’s success is a strong personal foundation. He is married to Jamie Roussel, who has been a key part of his journey. Ian often credits his wife as a source of support and inspiration. Jamie is actively involved in some of his projects, providing perspectives that help Ian approach challenges with fresh ideas. Their partnership reflects not only a personal bond but also a shared passion for creativity and innovation.
Family values remain central to Ian’s life, and his ability to balance a busy career with a stable personal life is one of the reasons he has maintained longevity in such a competitive field.
Influence on the Custom Car Industry
Ian Roussel is more than a television personality—he is a craftsman who has influenced how people view custom car design. His approach blends functionality with artistry, showing that car building is as much about vision as it is about mechanics. Many young builders look up to him as proof that following passion can lead to real success.