Xavier Landum, better known as BigXthaPlug, is not just another name in the growing hip-hop scene. He’s the product of grit, hustle, and raw storytelling ability. Born on May 12, 1998, in Dallas, Texas, the now 27-year-old rapper has quickly made a name for himself both as an artist and entrepreneur. As of 2025, his estimated net worth falls between $500,000 and $1.7 million, built through music sales, live performances, merchandising, and sharp business ventures.
Where Did BigXthaPlug Come From?
BigXthaPlug’s early life wasn’t filled with fame or luxury. Raised in a tough part of Dallas, he often speaks about the struggles he faced growing up. Though there’s not much publicly available about his immediate family, he’s hinted in interviews about having strong roots and a deep connection to his city and community. These early experiences play a massive role in the authenticity of his lyrics and the rawness of his delivery.
His breakout story is one of real transformation—from street life to the spotlight. Unlike industry-manufactured stars, BigXthaPlug’s journey feels earned, and that’s what connects him to his fan base.
How Did His Career Begin?
His career started gaining real momentum in 2020 with the mixtape Bacc from the Dead. The title alone hinted at the resurrection of ambition and direction in his life. But it wasn’t until his 2022 track Texas dropped that things changed fast. That single went Gold and set him on a national radar. The track stood out because it wasn’t trying to fit in with mainstream radio. It was bold, unapologetic, and fully rooted in Southern storytelling.
This recognition put him in a rare space for up-and-coming artists. It opened doors for live performances, features, interviews, and even business ventures.
What Contributes to BigXthaPlug’s Net Worth?
Let’s break it down.
1. Music Streaming and Sales
BigXthaPlug earns a big chunk of his money through streaming. Platforms like Spotify and Apple Music typically pay around $3,000 to $5,000 per million streams. Many of his tracks, especially Texas and Mmhmm, have reached millions. Add YouTube into the mix, where his channel reportedly generates over $94,500 a month, and it becomes clear how music alone has laid the foundation for his net worth.
2. Live Performances
His energy on stage is unmatched. As live music made a comeback post-pandemic, BigXthaPlug became a regular name on concert lineups and festivals. It’s estimated that he earns between $20,000 and $50,000 per show, depending on the venue and location. These shows are more than just gigs—they’re his main connection to fans and a steady revenue source.
3. Record Label: 600 Entertainment
In 2023, he launched 600 Entertainment, his own label. This move transformed him from an artist to a business owner. Owning a label means keeping a larger share of profits and creating long-term income by signing new talent. If managed well, this label could push his net worth well into the millions in the years to come.
4. Merchandise and Clothing Line
BigXthaPlug has also tapped into the streetwear scene with a line of clothing that reflects his personal style and musical identity. Merchandise drops around his tours and album launches have become highly popular, turning fans into walking billboards and creating yet another income stream.
5. Brand Collaborations and Endorsements
With rising fame comes brand interest. While not all deals are public, sources suggest he has ongoing partnerships and limited-edition releases in the pipeline. These collaborations boost visibility and add to the bank account.
6. Potential Real Estate Investments
While not confirmed, it’s common for artists with increasing income to invest in property. Real estate not only provides passive income but also helps with long-term wealth stability. Given his smart business moves so far, it wouldn’t be surprising if real estate is already part of his portfolio.
Career Highlights
- 2020: Drops debut mixtape Bacc from the Dead
- 2022: Releases Texas, certified Gold
- 2023: Launches record label 600 Entertainment
- 2023: Single Mmhmm enters Billboard Hot 100 at #93, later peaking at #63
- 2023–2025: Multiple sold-out shows and millions of streams across platforms
What’s Next for BigXthaPlug?
His recent albums Amar and Take Care have done well critically and commercially. These projects show that he’s not just relying on past hits. He’s evolving, growing his fan base, and becoming more versatile with each release.
The next big chapter could be nationwide tours, international exposure, and maybe even crossover collaborations with artists outside the hip-hop genre. And with his label in full swing, he might soon shift into mentorship, developing the next wave of Southern talent.