Alix Earle is a popular American social media influencer, model, and entrepreneur with an estimated net worth of $20 million. Known for her honest and relatable “Get Ready With Me” (GRWM) videos, Alix has become one of Gen Z’s most trusted online personalities. Her influence extends far beyond TikTok as she builds a portfolio that includes podcasting, brand ownership, and smart equity investments in companies like SipMargs and Poppi, the latter recently acquired by PepsiCo for $1.95 billion in 2025.
Early Life and Family Background
Alix Ashley Earle was born on December 16, 2000, in Monmouth County, New Jersey, making her 24 years old. She comes from a well-known family in the construction business. Her father, Thomas “TJ” Earle, is a construction executive, and her mother, Alisa Maniaci, played a key role in her early upbringing. After her parents’ divorce, TJ Earle married Ashley Dupré, who gained media attention years earlier for her involvement in the Eliot Spitzer scandal. Alix has one biological sister, Ashtin Earle, and three half-siblings from her father’s second marriage.
Growing up in New Jersey, Alix attended Red Bank Catholic High School, graduating in 2019. She later enrolled at the University of Miami’s Herbert Business School, where she majored in Marketing. During her time there, she interned at her family’s company, Earle, handling social media management. This early experience in marketing gave her a solid understanding of brand communication, which later helped her build her own brand empire.
Rise to Social Media Fame
Although Alix began posting on TikTok in 2020, her major breakthrough came in mid-2022. A video where she openly discussed her acne struggles while applying makeup went viral. Her raw honesty stood out in an influencer world often filled with perfection, earning her admiration for being authentic.
Soon, the “Alix Earle Effect” took over social media. Anything she mentioned—lip liners, self-tanners, or outfits—sold out in hours. Her GRWM videos, filmed casually in dorm rooms or hotel bathrooms, gave fans a genuine peek into her life. This mix of beauty tips, humor, and candid storytelling turned her into a viral sensation.
By her graduation in 2023, Alix had millions of followers across TikTok and Instagram, making her one of the most influential content creators in the United States.
Earnings and Income Sources
Alix Earle’s popularity directly translated into impressive income. She reportedly earns around $450,000 per sponsored Instagram Story and between $250,000 to $350,000 per TikTok post. These numbers make her one of the top-earning influencers in the digital space. Her high engagement rate and ability to sell out products within hours have made her a favorite for luxury brands, beauty lines, and lifestyle companies.
Her annual earnings come from multiple sources, including sponsorships, modeling contracts, podcasting, and equity-based brand deals. This diversification has helped her move from being “just an influencer” to a full-fledged entrepreneur.
Career Achievements and Ventures
After dominating TikTok, Alix expanded her career in several directions:
Podcasting: In 2023, she launched her podcast “Hot Mess with Alix Earle”, where she discusses her life, confidence, and career in a relaxed and relatable tone. The show features candid solo episodes and guest interviews, quickly climbing podcast charts.
Modeling: Her modeling career took off in 2024 when she became Sports Illustrated Swimsuit’s first-ever digital cover model. The following year, she was featured in the 2025 Swimsuit Issue, marking her official entry into mainstream celebrity culture.
Brand Collaborations: Alix’s partnerships go beyond one-off deals. She’s known for creating campaigns that feel organic, leading to record-breaking sales for many brands she promotes.
Philanthropy: In 2024, she established the Alix Earle Scholarship at the University of Miami. The scholarship supports female students pursuing business and marketing degrees, showcasing her commitment to empowering the next generation of entrepreneurs.
Business Investments: Poppi and SipMargs
What sets Alix apart from many influencers is her business acumen. In 2024, she took an equity stake in Poppi, a prebiotic soda company. When PepsiCo acquired Poppi for $1.95 billion in 2025, Alix’s decision to take equity instead of cash resulted in a significant financial gain. She also invested in SipMargs, a canned cocktail brand, helping boost its visibility with her creative marketing approach that reportedly led to over 2 billion impressions within six weeks.
These ventures show Alix’s evolution from influencer to investor. Her strategy of choosing ownership over one-time payments highlights a long-term vision rarely seen in social media stars.
Personal Life
Alix’s personal life often makes headlines, but she handles attention with grace and humor. She previously dated MLB player Tyler Wade in 2022, with their breakup gaining public attention when she mentioned not being acknowledged publicly. Later, in late 2023, Alix confirmed her relationship with NFL player Braxton Berrios. The couple often shares glimpses of their relationship through social media, attending high-profile events and vacations together.
Current Net Worth and Future Outlook
As of 2025, Alix Earle’s net worth is estimated at $20 million, and it continues to grow rapidly. Between her massive social media following, brand partnerships, and smart investments, she has positioned herself as one of the most successful influencers of her generation. Her approach to business—balancing transparency with strategy—sets her apart as a model for aspiring creators who want to turn fame into a sustainable career.