Snoop Dogg Net Worth, From Rap Icon to Entrepreneur

Snoop Dogg, born Cordozar Calvin Broadus Jr. on October 20, 1971, in Long Beach, California, is a multifaceted figure in the entertainment industry. Known for his iconic laid-back style, distinctive voice, and profound cultural impact, Snoop has transitioned from a groundbreaking rapper to a global media personality, entrepreneur, and philanthropist. As of 2025, his net worth is estimated at $160 million, a figure that reflects both his long-standing music career and numerous successful business ventures.

Early Life and Struggles

Snoop Dogg’s journey to fame was not without its challenges. Born into a troubled environment, Snoop’s father, Vernell Varnado, left when he was just three months old. Raised primarily by his mother, Beverly Broadus, and stepfather, Cordozar Calvin Broadus, Snoop’s early years were marked by poverty and difficulties. His passion for music began early, singing in the choir and playing the piano at Golgotha Trinity Baptist Church.

Despite his mother’s best efforts to steer him away from gang life, Snoop fell into trouble during his teenage years. He joined the Rollin’ 20s Crips, a notorious street gang in Long Beach, and was arrested multiple times. These struggles were compounded by a brief stint in prison for cocaine possession shortly after high school. Nevertheless, Snoop’s resilience and talent for music would eventually pave the way for a legendary career.

Music Career: Breakthrough and Success

Snoop Dogg’s break into the music world came when he was discovered by Dr. Dre, a relationship that would forever change his life. After being featured on Dre’s debut solo album, The Chronic (1992), Snoop’s unique style and vocal delivery caught the attention of audiences and the industry. This exposure led to the release of his debut album, Doggystyle, in 1993, which became a massive commercial success, selling over 20 million copies worldwide.

The success of Doggystyle cemented Snoop’s position as a key figure in the West Coast rap scene, particularly the G-funk genre. Throughout the 1990s and 2000s, Snoop continued to release a series of successful albums, including The Doggfather (1996), Da Game Is to Be Sold, Not to Be Told (1998), and No Limit Top Dogg (1999). His partnership with Master P’s No Limit Records in the late ‘90s and early 2000s provided a platform for Snoop to further diversify his sound, incorporating elements of hip hop, R&B, and even experimental genres.

His transformation into a global icon continued with projects like R&G (Rhythm & Gangsta: The Masterpiece) (2004), which produced massive hits like “Drop It Like It’s Hot” featuring Pharrell. Snoop’s ability to reinvent his music over the years has kept him relevant, from his 2012 foray into reggae as Snoop Lion with the album Reincarnated, to his 2019 gospel album Bible of Love, demonstrating his versatility as an artist.

Business Ventures and Entrepreneurial Success

Beyond music, Snoop Dogg has become a prominent businessman, with investments in a wide array of industries. One of his most notable ventures is his involvement in the cannabis industry. Known for his love of marijuana, Snoop founded Casa Verde Capital in 2015, a company that focuses on investments in the cannabis market. His brand, Leafs by Snoop, was launched to much fanfare, establishing Snoop as one of the most recognized celebrity investors in the cannabis space.

Snoop also made waves in the world of esports, creating the Gangsta Gaming League in 2019 and joining FaZe Clan’s Board of Directors in 2022. His entrepreneurial spirit doesn’t stop there—he has launched various commercial endeavors, from a wine label (Snoop Cali Red) to a line of footlong hot dogs. His ventures also include several endorsements with companies such as Boost Mobile, Chrysler 200, and St. Ides, expanding his brand beyond music and into mainstream consumer goods.

The Paris Olympics and 2024 Earnings

In 2024, Snoop Dogg became an unexpected star of the Paris Olympics. Hired by NBC to provide commentary, Snoop’s charismatic presence proved to be a huge hit with American audiences. NBC paid Snoop a remarkable $500,000 per day for his participation, which lasted for about 20 days. This equated to $10 million in earnings for just a few weeks of work, further solidifying Snoop’s position as one of the highest-paid celebrities in the world.

Personal Life and Family

Snoop Dogg’s personal life has been equally eventful. He married his high school sweetheart, Shante Taylor, in 1997, though they briefly filed for divorce in 2004. The couple reconciled in 2008 and renewed their vows. Together, they have three children: sons Corde (born 1994) and Cordell (born 1997), and daughter Cori (born 1999). Snoop also has a son, Julian Corrie Broadus (born 1998), from a relationship with Laurie Holmond.

Snoop’s influence extends beyond his immediate family. He is first cousins with R&B stars Brandy and Ray J, and professional wrestler Sasha Banks. Despite his rough beginnings, Snoop has embraced his role as a father and grandfather, with Corde welcoming his own children into the world. Snoop has also taken a hands-on approach to giving back to his community, famously hosting annual turkey giveaways in Inglewood, California, during Thanksgiving.

Death Row Records Acquisition

In 2022, Snoop Dogg made headlines by acquiring the brand rights to Death Row Records, the label that helped launch his career. The purchase included the right to release new music under the Death Row name, as well as to sell merchandise and merchandise-related products. While the master recordings and royalties remain under the control of private equity firm Blackstone, Snoop’s acquisition of Death Row represents another savvy move in his expanding business empire.

Real Estate Portfolio

Snoop’s real estate holdings are as eclectic as his career. In 2007, he sold an eight-bedroom, Mediterranean-style home in Claremont, California, for $1.83 million, which he had purchased in 1994 for $660,000. In 2021, Snoop purchased a six-bedroom mansion in Douglasville, Georgia, for $458,000, continuing to diversify his property portfolio. His long-time residence has been a four-bedroom home in Diamond Bar, California, which he bought in 1998 for $720,000. Snoop also owns several more modest investment properties across Southern California.

Legacy and Continued Influence

Snoop Dogg’s legacy as an artist and cultural icon is firmly established. With a net worth of $160 million, he is not only one of the most influential figures in hip hop, but also one of the most versatile entertainers in the world. From his groundbreaking debut in the 1990s to his successful ventures in business, esports, and cannabis, Snoop Dogg has proven time and again that he is more than just a rapper. His longevity, entrepreneurial spirit, and ability to adapt to new industries ensure that Snoop Dogg’s influence will continue to thrive for years to come.

In conclusion, Snoop Dogg’s career trajectory has been nothing short of remarkable. From his rise to fame as a rapper to his expansion into multiple industries, Snoop’s multifaceted approach to his career has led to his lasting status as a pop culture legend. With his diversified investments and continued presence in the entertainment world, Snoop Dogg’s net worth and cultural impact are only set to grow.